eBay

Campaign design, email and microsite design

Whilst working at the digital design agency FEED, I created a range of assets for eBay, including banner adverts, email newsletters and campaigns, as well as microsites and social media posts.

The purpose of these communications was to increase awareness of seasonal promotions and special offers while also driving traffic to eBay. In this role, I acted as a brand guardian and participated in campaign pitch meetings, collaborating closely with talented copywriters and developers.

During my time, we adopted newly updated guidelines that prompted us to rethink our campaign strategy. Campaigns became more sophisticated and personalised, which was both fascinating to witness and invaluable to learn from.