SenecaBrokers

Branding, Website design

A firm previously specialized in brokering a variety of financial products but primarily centered its branding around mortgages. I proposed that they reposition themselves as a general broker.

I suggested a rebrand inspired by the story of Seneca, the Roman philosopher who spoke on behalf of the people to the Senate. This metaphor resonated well since customers want an expert to negotiate on their behalf.

I designed a logo for SenecaBrokers that reflected the interconnected relationship between the client and the broker. As part of the rebrand, I also created a new website and stationery.